Google Campaign UTM URL Builder
Generate custom campaign tracking links with source, medium, campaign name, and term parameters
Where the traffic originates (search engine, newsletter, partner site).
Marketing medium (CPC, banner, email, organic social).
Product, promo code, or slogan.
Identify paid search keywords.
Differentiate ads or links pointing to same URL.
Generated Campaign Tracking URL
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What is a UTM Campaign URL Builder?
A UTM Builder adds standard Urchin Tracking Module (UTM) query parameters to your destination URLs so analytics platforms—notably Google Analytics 4 (GA4)—can track the exact marketing campaigns, channels, keywords, and creatives driving visitors and revenue to your site.
The 5 Standard UTM Parameters
- utm_source: The referrer or traffic driver (e.g.,
google,newsletter,facebook). - utm_medium: The marketing channel medium (e.g.,
cpc,email,social,banner). - utm_campaign: The specific campaign theme or promotion (e.g.,
spring_promo_2026). - utm_term: Used primarily for paid search to identify target keywords.
- utm_content: Distinguishes creative versions, links, or CTA button placements within the same ad or email.